LORNA FOX APPOINTED HEAD OF MARKETING, COMMUNICATIONS AND SPONSORSHIP
Triathlon Ireland has made a key appointment with the recruitment of Lorna Fox as Head of Marketing, Communications and Sponsorship.
Lorna will bring vast experience and capability to Triathlon Ireland, having worked across a range of organisations and brands in Ireland and Australia. Her most recent role was at St Kilda Football Club in Melbourne where she developed marketing strategies for non-football-related revenue streams.
She will replace Kevin Keane, who is moving to a position with the Olympic Federation of Ireland having served the organisation superbly over the past seven years, and will start her role in July at an exciting time for the sport.
Membership for Triathlon Ireland has bounced back strongly following COVID and has surpassed all-time record levels with more than 18,000 men, women and children participating in swim, bike, run activities. Triathlon Ireland has almost 100 affiliated clubs on the island of Ireland, a 37pc female participation rate and sanctions 200 events annually.
Later this summer, Triathlon Ireland and Dublin City Triathlon will host a prestigious Europe Triathlon Junior Cup event in the Phoenix Park, attracting the best young triathlon talent to race against Ireland’s up and coming triathletes.
“Joining Triathlon Ireland at this pivotal moment is a tremendous honour,” Lorna Fox said. She continued, “I’m excited to be part of an incredible team, filled with passion and forward thinking, and can’t wait to contribute to the growth of such a dynamic sport, all while embracing the great sense of community it fosters.”
The CEO of Triathlon Ireland, Darren Coombes said he is delighted to welcome Lorna to the team. “Lorna joins us having most recently worked with a major brand in professional sport, and she brings a strong track record of innovation, brand development, sales and sponsorship acquisition to Triathlon Ireland.”
“Lorna is a recent convert to triathlon having completed a number of events in Australia, and has a strong understanding of the power of our sport to transform lives. She will commence the role shortly and I know is really excited to hit the ground running and to connect with all of our stakeholders over the coming weeks and months. “
